The thumbnail rule

In his charming book Go: A Kidd’s Guide to Graphic Design, the legendary cover designer Chip Kidd writes: “Here is a very cool, simple design trick: If a piece of visual information looks interesting when it is small, then it will look even more so when you make it big.” More recently, in an interview with the Longform podcast, he expanded on the origins of this insight:

Even when I was in school, pre-computer, there’s a reason that thumbnail sketches are called thumbnail sketches—because they are small, and they are distillations, and they are supposed to be a simplification of the idea that you have. So that hasn’t changed. Most graphic designers that I know sketch stuff out small…I’ve been mindful of how this stuff looks like as a postage stamp pretty much from the beginning, and part of that was also because—probably before you were born—there was something called the Book of the Month Club. And the Book of the Month Club used to buy a group ad on the back page of The New York Times Book Review every week, where they showed as many of these goddamned books—all, you know, current bestsellers—at postage stamp or sub-postage stamp size. And so it wasn’t like I was ever told to design with that in mind, but it was always interesting to see how one of my designs would be reconfigured for this ad. And sometimes it would change it and take away some of the detail, or sometimes they would keep it.

As a general design rule—if it looks good small, it’ll look good big—this isn’t so different from the principle of writing music for crappy speakers, as memorably expressed by the record producer Bill Moriarty:

All that low end in the guitar? It’s useless in the small speakers. It’s just taking up frequencies the bass or drums or organs or tenor instruments can occupy. You have to be ruthless in cutting away useless frequencies so the record is loud and jumps out of all speakers. Make the record sound outstanding on little crap speakers since that’s where most people will hear it. I’ve found when I do this it still sounds great on the fancy speakers.

A reduction in scale, in other words, is a kind of editing strategy: by forcing you to remove everything that doesn’t read at a smaller size or at a lower resolution, you’re compelled to simplify and streamline. It also allows you to see patterns, good or bad, that might not be obvious otherwise. This is why I often do what I call a visual edit on my work, reducing each page to a size that is almost too small to read comfortably as I scroll quickly through the manuscript: sections or paragraphs that seem out of tune with the overall rhythms of the story jump out, and I’ll often see things to cut that wouldn’t have struck me if I’d been reading as I normally would.

Navigating changes in scale is central to what artists do, particularly in fields in which the intended user could potentially experience the work in any number of ways. It’s why smart theater directors try to watch a play from every section of a theater, and why film editors need to be particularly sensitive to the different formats in which a movie might be viewed. As Charles Koppelman describes the editor Walter Murch’s process in Behind the Seen:

The “little people” are another one of Walter’s handmade edit room tools. These are paper cutouts in the shapes of a man and a woman that he affixes to each side of his large screening monitor. They are his way of dealing with the problem of scale.

As an editor, Murch must remember that images in the edit room are only 1/240 the square footage of what the audience will eventually see on a thirty-foot-wide screen…It’s still easy to forget the size of a projected film, which can trick an editor into pacing a film too quickly, or using too many close-ups—styles more akin to television. The eye rapidly apprehends the relatively small, low-detail images on a TV. Large-scale faces help hold the attention of the audience sitting in a living room with lots of distractions or ambient light. But in movies, images are larger than life and more detailed, so the opposite is true. The eye needs time to peruse the movie screen and take it all in.

And such considerations are far from theoretical. A director like Tom Hooper, for example, who got his start in television, seems to think exclusively in terms of composition for a video monitor, which can make movies like The King’s Speech unnecessarily alienating when seen in theaters. I actually enjoyed his version of Les Misérables, but that’s probably because I saw it at home: on the big screen, all those characters bellowing their songs directly into the camera lens might have been unbearable. (At the opposite end of the spectrum, Quentin Tarantino, a much more thoughtful director, will be releasing two different versions of The Hateful Eight, one optimized for massive screens, the other for multiplexes and home viewing. As Variety writes: “The sequences in question play in ‘big, long, cool, unblinking takes’ in the 70mm version, Tarantino said. ‘It was awesome in the bigness of 70, but sitting on your couch, maybe it’s not so awesome. So I cut it up a little bit. It’s a little less precious about itself.'”) And we’ve all had to endure movies in which the sound seems to have been mixed with total indifference to how it would sound on a home theater system, with all the dialogue drowned out by muddy ambient noise. We can’t always control how viewers or audiences will experience what we do, but we can at least keep the lower end in mind, which has a way of clarifying how the work will play under the best possible circumstances. An artist has to think about scale all the time, and when in doubt, it’s often best to approach the work as if it’s a thumbnail of itself, while still retaining all the information of the whole. At least as a rule of thumb.

The best movies of the year

First, the bad news. This was a terrible year for movies. Some combination of recessionary cutbacks, the delayed effects of the writer’s strike, and a determination to convert every imaginable movie to muddy 3D resulted in stretches of up to two or three months when multiplexes were basically a wasteland. And even if this cinematic dead zone turns out to be temporary, it’s hard not to see it as karmic comeuppance for the Academy’s recent decision to bump the number of Best Picture nominees to ten, an act of desperation that is looking more misguided with every passing day. Still, there were some very good movies released this year, including one that ranks among the best I’ve ever seen. It’s almost enough to make me think that this year was better than it actually was:

1. Inception. After a decade of extraordinary productivity, Christopher Nolan is beginning to look like nothing so much as two great directors working as one: the first is obsessed with pushing the bounds of filmic complexity on the narrative level, while the other has devoted himself to mastering every aspect of modern blockbuster filmmaking. Inception is the ultimate result of this paradoxical partnership: it’s one of those rare movies in which every aspect of the production—acting, story, visual effects, art direction, stunts, music, editing, even costume design—is both immediately exhilarating and endless to meditation. I only wish there were more of it.

2. Toy Story 3. I was hard on this movie yesterday, so let’s set the record straight: this is the best Pixar film since Finding Nemo, and one of the finest animated movies ever made. It’s touching, exciting, thematically rich, and very funny, with an enormous cast of characters—both existing and new—who are so engaging that I’m sad we won’t have a chance to see them in other stories. (Fanfic, as usual, is ready to come to the rescue.) It’s enough to make me wish that I were ten years younger, just so I could have grown up with these toys—and movies—on my playroom shelves.

3. The Social Network. Over the past few years, David Fincher has gone from being a stylish but chilly visual perfectionist to a director who can seemingly do anything. Zodiac was the best movie ever made about serial killers and journalism, as well as the best Bay Area picture since Vertigo; The Social Network, in turn, is the best Harvard movie of all time, as well as a layered, trashy story of money and friendship, with an Aaron Sorkin script that manages to evoke both John Hughes and Citizen Kane. It’s almost enough to make me excited about The Girl With the Dragon Tattoo.

4. Exit Through the Gift Shop. Even more than Inception, this was the best film of the year for inspiring endless heated debate. Months later, I’m still not sure what to think about the strange case of Banksy and Mr. Brainwash, which is some combination of cautionary tale, Horatio Alger story, fascinating reportage, and practical joke. I do know that it’s impossible to watch it without questioning your deepest assumptions about art, commerce, and the nature of documentary filmmaking. And even if it’s something of a put-on, which I think at least part of it is, it’s still the best movie of its kind since F for Fake.

5. The Ghost Writer. Roman Polanski’s modest but wickedly sophisticated thriller is a reminder that a movie doesn’t need to be big to be memorable. The ingredients couldn’t be simpler: a tight story, an impeccable cast (aside from Kim Cattrall’s distractingly plummy British accent), and an isolated house on the beach. The result is one of the great places in the movies, as real as Hannibal Lecter’s cell or the detective’s office in The Usual Suspects. By the end, we feel as if we could find our way around this house on our own, and the people inside it—especially the devastating Olivia Williams—have taken up residence in our dreams.

6. Fair Game. Aside from a pair of appealingly nuanced performances by Naomi Watts (as Valerie Plame) and Sean Penn (as Joseph Wilson), Fair Game doesn’t even try to be balanced: it’s a story of complex good against incredible, mustache-twirling evil, which would be objectionable from a narrative perspective if it weren’t so close to the truth. At its best, it’s reminiscent of The Insider, both in its sense of outrage and in the massive technical skill that it lavishes on intimate spaces. It’s impossible to watch it without being swept up again by renewed indignation.

7. The Town. True, it’s slightly confused about its main character, who comes off as more of a sociopath than the film wants to admit, and I have problems with the last ten minutes, in which Ben Affleck, as both director and star, slips from an admirable objectivity into a strange sort of self-regard. Still, for most of its length, this is a terrific movie, with one of the best supporting casts in years—notably Jeremy Renner, Rebecca Hall, Jon Hamm, and the late Pete Postlethwaite. The result is a genre piece that is both surprisingly layered and hugely entertaining, with a fine sense of Boston atmosphere.

8. The Secret in Their Eyes. Technically, this Argentine movie—which won the Academy Award for Best Foreign Language Film—came out last year, but I’d feel irresponsible if I didn’t include it here. Like The Lives of Others, which it superficially resembles, it’s one of those foreign films, aware of but unimpressed by the conventions of Hollywood, that seems so rich and full of life that it passes beyond genre: it’s funny, romantic, and unbearably tense, and contains one of the most virtuoso action sequences this side of Children of Men. I don’t know what to call it, but I love it.

9. Scott Pilgrim vs. The World. A week doesn’t go by in which I don’t think fondly of Knives Chau, Scott Pilgrim’s hapless but unexpectedly resourceful Chinese-Canadian love interest. The film in which Knives finds herself is equally adorable: it has enough wit and invention for three ordinary movies, and it’s one of the few comedies of recent years that knows what to do with Michael Cera. It’s something of a mess, and its eagerness to please can be exhausting, but it still contains more delights per reel than any number of tidier films.

10. The American. Despite opening at the top of the box office over Labor Day weekend, this odd, nearly perfect little movie was mostly hated or dismissed by audiences soon after its release. The crucial thing is to adjust your expectations: despite what the commercials say, this isn’t a thriller so much as a loving portrait of a craftsman—in this case, an assassin—at work, as well as a visual essay on such important subjects as the Italian countryside, a woman’s naked body, and George Clooney’s face. It’s perilously close to ridiculous, but until its ludicrous final shot, it casts its own kind of peculiar spell.

Honorable mention goes to Winter’s Bone, A Prophet, Tangled, and How to Train Your Dragon, as well as to parts of The Kids Are All Right, The King’s Speech, and even Black Swan, which really deserves a category of its own. (As for Tron: Legacy, well, the less said about that, the better.)