American Stories #7: The Simpsons

Note: As we enter what Joe Scarborough justifiably expects to be “the most consequential political year of our lives,” I’m looking back at ten works of art—books, film, television, and music—that deserve to be reexamined in light of where America stands today. You can find the earlier installments here. 

By now, it might seem that there isn’t anything new to say about The Simpsons, but it’s worth emphasizing how much it depended on an accident of timing. When it premiered, there hadn’t been a successful animated show in primetime since The Flintstones, and it clearly bore the fingerprints of its most famous predecessor. It was a family sitcom designed more or less along the lines of the ones that had come before it—Matt Groening came up with the concept in the waiting room before a pitch meeting—and while its tone and attitude were new, its structure in the early days was resolutely conventional. If it rapidly evolved, this was thanks in large part to luck. Bit players like Apu or Principal Skinner, introduced for the sake of a specific gag, stuck around to be brought back for a few lines at a time because they depended only on the availability of a core voice cast, which meant that the population of Springfield naturally increased. The number of potential characters was as infinite as it was on a good sketch comedy show, with no limits on how many could appear in a single scene. As the animation grew more sophisticated, the writers began to see that they could literally go anywhere and do anything, within the limits imposed by the patience and ability of the animators. (The directors, who were occasionally overwhelmed, joked about being asked to draw “an elephant stampede in a hall of mirrors,” but they invariably rose to the challenge.) Instead of a series about a family, which is what its title still implied, it became a show about everything in the world, and early breakthroughs like Bart the Murderer expanded its scope to all of popular culture. Its network was content to leave it alone. And if it ultimately emerged as a work of art vast enough to form the basis of its own metaphorical language, it was because the medium had risen to meet the ambitions of its writers at that exact moment.

The first eight seasons of The Simpsons remain the greatest case study imaginable for what happens when a small group of smart people is given creative freedom within a form that imposes minimal constraints on the imagination, given enough ingenuity and intelligence. Yet the same elements that enabled the show’s success also contributed to its decline, which will last, in the end, for at least twice as long as its golden age. From the beginning, the cast and crew were predominately white and male, and its treatment of minorities is finally drawing the scrutiny that it deserves. Its producers engaged in a form of category selection in hiring new writers who looked pretty much like they did, which was both a symptom and a cause of the lack of diversity in the industry as a whole, and the result was an echo chamber, brilliant and dead, that seemed disconnected from anything but itself. There’s also a hint of the pattern of generational succession that you see in so many successful startups. The founding members tend to be weirdos like George Meyer or John Swartzwelder, who are willing to take creative chances in oddball projects like the magazine Army Man, but as the enterprise becomes more successful, the second wave of hires comes from Harvard, with talent that is conventionally accomplished but deeply risk averse. And the series today looks more or less like you might expect. It’s a show that continues to grow on a technical level—although its animation has also grown more conservative—but hasn’t advanced creatively in fifteen years; it settles for the kind of cleverness that plays well in the room but is unlikely to make an impression on viewers; and it has no real incentive to change. The Simpsons is still the best show ever made about America. But the most American thing about it might be its downfall.