The tentpole test

How do you release blockbusters like clockwork and still make each one seem special? It’s an issue that the movie industry is anxious to solve, and there’s a lot riding on the outcome. When I saw The Phantom Menace nearly two decades ago, there was an electric sense of excitement in the theater: we were pinching ourselves over the fact that we were about to see see the opening crawl for a new Star Wars movie on the big screen. That air of expectancy diminished for the two prequels that followed, and not only because they weren’t very good. There’s a big difference, after all, between the accumulated anticipation of sixteen years and one in which the installments are only a few years apart. The decade that elapsed between Revenge of the Sith and The Force Awakens was enough to ramp it up again, as if fan excitement were a battery that recovers some of its charge after it’s allowed to rest for a while. In the past, when we’ve watched a new chapter in a beloved franchise, our experience hasn’t just been shaped by the movie itself, but by the sudden release of energy that has been bottled up for so long. That kind of prolonged wait can prevent us from honestly evaluating the result—I wasn’t the only one who initially thought that The Phantom Menace had lived up to my expectations—but that isn’t necessarily a mistake. A tentpole picture is named for the support that it offers to the rest of the studio, but it also plays a central role in the lives of fans, which have been going on long before the film starts and will continue after it ends. As Robert Frost once wrote about a different tent, it’s “loosely bound / By countless silken ties of love and thought / to every thing on earth the compass round.”

When you have too many tentpoles coming out in rapid succession, however, the outcome—if I can switch metaphors yet again—is a kind of wave interference that can lead to a weakening of the overall system. On Christmas Eve, I went to see Rogue One, which was preceded by what felt like a dozen trailers. One was for Spider-Man: Homecoming, which left me with a perplexing feeling of indifference. I’m not the only one to observe that the constant onslaught of Marvel movies makes each installment feel less interesting, but in the case of Spider-Man, we actually have a baseline for comparison. Two baselines, really. I can’t defend every moment of the three Sam Raimi films, but there’s no question that each of those movies felt like an event. There was even enough residual excitement lingering after the franchise was rebooted to make me see The Amazing Spider-Man in the theater, and even its sequel felt, for better or worse, like a major movie. (I wonder sometimes if audiences can sense the pressure when a studio has a lot riding on a particular film: even a mediocre movie can seem significant if a company has tethered all its hopes to it.) Spider-Man: Homecoming, by contrast, feels like just one more component in the Marvel machine, and not even a particularly significant one. It has the effect of diminishing a superhero who ought to be at the heart of any universe in which he appears, relegating one of the two or three most successful comic book characters of all time to a supporting role in a larger universe. And because we still remember how central he was to no fewer than two previous franchises, it feels like a demotion, as if Spider-Man were an employee who had left the company, came back, and is now reporting to Iron Man.

It isn’t that I’m all that emotionally invested in the future of Spider-Man, but it’s a useful case study for what it tells us about the pitfalls of these films, which can take something that once felt like a milestone and reduce it to a midseason episode of an ongoing television series. What’s funny, of course, is that the attitude we’re now being asked to take toward these movies is actually closer to the way in which they were originally conceived. The word “episode” is right there in the title of every Star Wars movie, which George Lucas saw as an homage to classic serials, with one installment following another on a weekly basis. Superhero films, obviously, are based on comic books, which are cranked out by the month. The fact that audiences once had to wait for years between movies may turn out to have been a historical artifact caused by technological limitations and corporate inertia. Maybe the logical way to view these films is, in fact, in semiannual installments, as younger viewers are no doubt growing up to expect. In years to come, the extended gaps between these movies in prior decades will seem like a structural quirk, rather than an inherent feature of how we relate to them. This transition may not be as meaningful as, say, the shift from silent films to the talkies, but they imply a similar change in the way we relate to the film onscreen. Blockbusters used to be released with years of anticipation baked into the response from moviegoers, which is no longer something that can be taken for granted. It’s a loss, in its way, to fan culture, which had to learn how to sustain itself during the dry periods between films, but it also implies that the movies themselves face a new set of challenges.

To be fair, Disney, which controls both the Marvel and Star Wars franchises, has clearly thought a lot about this problem, and they’ve hit on approaches that seem to work pretty well. With the Marvel Universe, this means pitching most of the films at a level at which they’re just good enough, but no more, while investing real energy every few years into a movie that is first among equals. This leads to a lot of fairly mediocre installments, but also to the occasional Captain America: Civil War, which I think is the best Marvel movie yet—it pulls off the impossible task of updating us on a dozen important characters while also creating real emotional stakes in the process, which is even more difficult than it looks. Rogue One, which I also liked a lot, takes a slightly different tack. For most of the first half, I was skeptical of how heavily it was leaning on its predecessors, but by the end, I was on board, and for exactly the same reason. This is a movie that depends on our knowledge of the prior films for its full impact, but it does so with intelligence and ingenuity, and there’s a real satisfaction in how neatly it aligns with and enhances the original Star Wars, while also having the consideration to close itself off at the end. (A lot of the credit for this may be due to Tony Gilroy, the screenwriter and unbilled co-director, who pulled off much of the same feat when he structured much of The Bourne Ultimatum to take place during gaps in The Bourne Supremacy.) Relying on nostalgia is a clever way to compensate for the reduced buildup between movies, as if Rogue One were drawing on the goodwill that Star Wars built up and hasn’t dissipated, like a flywheel that serves as an uninterruptible power supply. Star Wars isn’t just a tentpole, but a source of energy. And it might just be powerful enough to keep the whole machine running forever.