Bringing the news

“I think there is a tremendous future for a sort of novel that will be called the journalistic novel or perhaps documentary novel, novels of intense social realism based upon the same painstaking reporting that goes into the New Journalism,” the journalist Tom Wolfe wrote in Esquire in 1973. This statement is justifiably famous, and if you think that Wolfe, who passed away yesterday, was making a declaration of intent, you’d be right. In the very next sentence, however, which is quoted much less often, Wolfe added a line that I find tremendously revealing: “I see no reason why novelists who look down on Arthur Hailey’s work couldn’t do the same sort of reporting and research he does—and write it better, if they’re able.” It might seem strange for Wolfe to invoke the author of Hotel and Airport, but two years later, in a long interview with the writer and critic Joe David Bellamy, he doubled down. After Bellamy mentioned Émile Zola as a model for the kind of novel that Wolfe was advocating, the two men had the following exchange:

Wolfe: The fact that [Zola] was bringing you news was a very important thing.

Bellamy: Do you think that’s enough? Isn’t that Arthur Hailey really?

Wolfe: That’s right, it is. The best thing is to have both—to have both someone who will bring you bigger and more exciting chunks of the outside world plus a unique sensibility, or rather a unique way of looking at the world.

I’m surprised that this comparison hasn’t received greater attention, because it gets at something essential about Wolfe’s mixed legacy as a novelist. As an author, Wolfe hovered around the edges of my reading and writing life for decades. In high school, I read The Right Stuff and loved it—it’s hard for me to imagine an easier book to love. After I graduated from college, I landed a job at a financial firm in New York, and the first novel that I checked out from the library that week was The Bonfire of the Vanities. A few years later, I read A Man in Full, and not long ago, when I was thinking seriously about writing a nonfiction book about The Whole Earth Catalog, I read Wolfe’s The Electric Kool-Aid Acid Test. In each case, I was looking for something more than simple entertainment. I was looking for information, or, in Wolfe’s words, for “news.” It was a cultural position for which Wolfe had consciously prepared himself, as he declared in his famous essay “Stalking the Billion-Footed Beast.” Speaking of the big social novels that had supposedly failed to emerge from the sixties, Wolfe wrote:

That task, as I see it, inevitably involves reporting, which I regard as the most valuable and least understood resource available to any writer with exalted ambitions, whether the medium is print, film, tape, or the stage. Young writers are constantly told, “Write about what you know.” There is nothing wrong with that rule as a starting point, but it seems to get quickly magnified into an unspoken maxim: The only valid experience is personal experience.

As counterexamples, Wolfe cited Dickens, Dostoyevsky, Balzac, Zola, and Lewis as writers who “assumed that the novelist had to go beyond his personal experience and head out into society as a reporter.” But he didn’t mention Arthur Hailey.

Yet when I think back to Wolfe’s novels, I’m left with the uncomfortable sense that when you strip away his unique voice, you’re left with something closer to Hailey or Irving Wallace—with their armfuls of facts, stock characters, and winking nods to real people and events—than to Dickens. That voice was often remarkable, of course, and to speak of removing it, as if it weren’t bound up in the trapezius muscles of the work itself, is inherently ludicrous. But it was also enough to prevent many readers from noticing Wolfe’s very real limits as an imaginative writer. When A Man in Full was greeted by dismissive comments from Norman Mailer, John Irving, and John Updike, who accurately described it as “entertainment,” Wolfe published a response, “My Three Stooges,” in which he boasted about the novel’s glowing reviews and sales figures and humbly opined that the ensuing backlash was like “nothing else…in all the annals of American literature.” He wrote of his critics:

They were shaken. It was as simple as that. A Man in Full was an example—an alarmingly visible one—of a possible, indeed, the likely new direction in late-twentieth and early-twenty-first-century literature: the intensely realistic novel, based upon reporting, that plunges wholeheartedly into the social reality of America today, right now—a revolution in content rather than form—that was about to sweep the arts in America, a revolution that would soon make many prestigious artists, such as our three old novelists, appear effete and irrelevant.

This is grand gossip, even if the entire controversy was swept away a year later by the reception of Jonathan Franzen’s The Corrections, another vast social novel with an accompanying declaration of intent. But it also overlooks the fact that Wolfe’s novels are notably less valuable as reportage than even Updike’s Couples, say, or any of the last three Rabbit books, in which the author diligently left a record of his time, in the form of thousands of closely observed details from the America of the sixties, seventies, and eighties.

And the real irony is that Updike had quietly set himself to the exact task what Wolfe had attempted with much greater fanfare, as Adam Begley notes in his recent biography:

What did [Updike] know about his hero’s new job [in Rabbit is Rich]? What did he know about the business of running a Toyota dealership? As he did for The Coup, he rolled up his sleeves and hit the books. And he also enlisted outside help, hiring a researcher to untangle the arcane protocols of automobile finance and the corporate structure of a dealership—how salesmen are compensated, how many support staff work in the back office, what the salaries are for the various employees, what paperwork is involved in importing foreign cars, and so on. Updike visited showrooms in the Boston area, hunting for tips from salesmen and collecting brochures. He aimed for, and achieved, a level of detail so convincing that the publisher felt obliged to append to a legal boilerplate on the copyright page a specific disclaimer: “No actual Toyota agency in southeastern Pennsylvania is known to the author or in any way depicted herein.”

This is nothing if not reportage, six years before The Bonfire of the Vanities, and not because Updike wanted, in Wolfe’s words, “to cram the world into that novel, all of it,” but in order to tell a story about a specific, utterly ordinary human being. Automobile finance wasn’t as sexy or exotic as Wall Street, which may be why Wolfe failed to acknowledge this. (In Rabbit Redux, instead of writing about the astronauts, Updike wrote about people who seem to barely even notice the moon landing.) Wolfe’s achievements as a journalist are permanent and unquestionable. But we still need the kind of news that the novel can bring, now more than ever, and Wolfe never quite figured out how to do it—even though his gifts were undeniable. Tomorrow, I’ll be taking a closer look at his considerable strengths.

A brand apart

Note: Every Friday, The A.V. Club, my favorite pop cultural site on the Internet, throws out a question to its staff members for discussion, and I’ve decided that I want to join in on the fun. This week’s topic: “What individual instances of product placement in movies and television have you found most effective?”

One of the small but consistently troublesome issues that every writer faces is what to do about brand names. We’re surrounded by brands wherever we look, and we casually think and talk about them all the time. In fiction, though, the mention of a specific brand often causes a slight blip in the narrative: we find ourself asking if the character in question would really be using that product, or why the author introduced it at all, and if it isn’t handled well, it can take us out of the story. Which isn’t to say that such references don’t have their uses. John Gardner puts it well in The Art of Fiction:

The writer, if it suits him, should also know and occasionally use brand names, since they help to characterize. The people who drive Toyotas are not the same people who drive BMWs, and people who brush with Crest are different from those who use Pepsodent or, on the other hand, one of the health-food brands made of eggplant. (In super-realist fiction, brand names are more important than the characters they describe.)

And sometimes the clever deployment of brands can be another weapon in the writer’s arsenal, although it usually only works when the author already possesses a formidable descriptive vocabulary. Nicholson Baker is a master of this, and it doesn’t get any better than Updike in Rabbit is Rich:

In the bathroom Harry sees that Ronnie uses shaving cream, Gillette Foamy, out of a pressure can, the kind that’s eating up the ozone so our children will fry. And that new kind of razor with the narrow single-edge blade that snaps in and out with a click on the television commercials. Harry can’t see the point, it’s just more waste, he still uses a rusty old two-edge safety razor he bought for $1.99 about seven years ago, and lathers himself with an old imitation badger-bristle on whatever bar of soap is handy…

For the rest of us, though, I’d say that brand names are one of those places where fiction has to retreat slightly from reality in order to preserve the illusion. Just as dialogue in fiction tends to be more direct and concise than it would be in real life, characters should probably refer to specific brands a little less often than they really would. (This is particularly true when it comes to rapidly changing technology, which can date a story immediately.)

In movies and television, a prominently featured brand sets off a different train of thought: we stop paying attention to the story and wonder if we’re looking at deliberate product placement—if there’s even any question at all. Even a show as densely packed as The Vampire Diaries regularly takes a minute to serve up a commercial for the likes of AT&T MiFi, and shows like Community have turned paid brand integration into entire self-mocking subplots, while still accepting the sponsor’s money, which feels like a textbook example of having it both ways. Tony Pace of Subway explains their strategy in simple terms: “We are kind of looking to be an invited guest with a speaking role.” Which is exactly what happened on Community—and since it was reasonably funny, and it allowed the show to skate along for another couple of episodes, I didn’t really care. When it’s handled poorly, though, this ironic, winking form of product placement can be even more grating than the conventional kind. It flatters us into thinking that we’re all in on the joke, although it isn’t hard to imagine cases where corporate sponsorship, embedded so deeply into a show’s fabric, wouldn’t be so cute and innocuous. Even under the best of circumstances, it’s a fake version of irreverence, done on a company’s terms. And if there’s a joke here, it’s probably on us.

Paid or not, product placement works, at least on me, although often in peculiar forms. I drank Heineken for years because of Blue Velvet, and looking around my house, I see all kinds of products or items that I bought to recapture a moment from pop culture, whether it’s the Pantone mug that reminds me of a Magnetic Fields song or the Spyderco knife that carries the Hannibal seal of approval. (I’ve complained elsewhere about the use of snobbish brand names in Thomas Harris, but it’s a beautiful little object, even if I don’t expect to use it exactly as Lecter does.) If it’s kept within bounds, it’s a mostly harmless way of establishing a connection between us and something we love, but it always ends up feeling a little empty. Which may be why brand names sit so uncomfortably in fiction. Brands or corporations use many of the same strategies as art to generate an emotional response, except the former is constantly on message, unambiguous, and designed to further a specific end. It’s no accident that there are so many affinities between advertising and propaganda. A good work of art, by contrast, is ambiguous, open to multiple interpretations, and asks nothing of us aside from an investment of time—which is the opposite of what a brand wants. Fiction and brands are always going to live together, either because they’ve been paid to do so or because it’s an accurate reflection of our world. But we’re more than just consumers. And art, at its best, should remind us of this.

The art of shaving

A few days ago, I quoted the unnamed physicist who told Wolfgang Köhler that scientists in his profession speak of “the three B’s”—the bus, the bath, and the bed—as the places where ideas tend to unexpectedly emerge. In my own case, two other activities are especially conducive to serendipitous thinking. The first, as my hero Colin Fletcher knew, was walking. While I don’t often have a chance to go on long hikes of the kind Fletcher wrote about so unforgettably, even a short walk to the grocery store has a way of working out whatever story problem I’m trying to solve at the moment. (Although I’ve also found that if I have music playing on my headphones, as I usually do, it tends to drown out that inner voice, which is a reminder that it’s sometimes best to leave the iPod at home.)

My other favorite activity is shaving. I’m not quite sure what it is, but I’ve had more good ideas at the bathroom sink than at any other location in the house. And I’m not the only one. In The Origin of Consciousness in the Breakdown of the Bicameral Mind, Julian Jaynes writes: “A close friend of Einstein’s has told me that many of the physicist’s greatest ideas came to him so suddenly that he had to move the blade of the straight razor very carefully each morning, lest he cut himself with surprise.” And while I’ve never cut myself, at least not for that reason, I’ve certainly been startled by unexpected insights. The most stunning moment, by far, is when I realized the true identity and motive of the killer in The Icon Thief, for a murder that I had already described with an eye toward a different suspect entirely. It’s one of my favorite memories as a writer.

Not every profession lends itself to thinking while shaving. For poets, it can pose a problem, as A.E. Housman notes. I’ve quoted him on this before, but since it’s one of my favorite pieces of writing, I see no reason not to quote him again:

One of these symptoms [that poetry produces in us] was described in connexion with another object by Eliphaz the Temanite: “A spirit passed before my face: the hair of my flesh stood up.” Experience has taught me, when I am shaving of a morning, to keep watch over my thoughts, because, if a line of poetry strays into my memory, my skin bristles so that the razor ceases to act.

This is such an effective indicator of true poetry, by the way, that Robert Graves proposes it as the definitive test in The White Goddess, although authors seem divided on its consequences for a morning shave. In Pale Fire, Nabokov writes, in the voice of the poet John Shade:

                    …Better than any soap
Is the sensation for which poets hope
When inspiration and its icy blaze,
The sudden image, the immediate phrase
Over the skin a triple ripple send
Making the little hairs all stand on end
As in the enlarged animated scheme
Of whiskers moved when held up by Our Cream.

Later in the same novel, the mad commentator Charles Kinbote points out the inconsistency between Shade and Housman’s accounts, and notes that since Housman “certainly used an Ordinary Razor, and John Shade an ancient Gillette, the discrepancy may have been due to the use of different instruments.” Clearly, a controlled experiment is required, perhaps with a side investigation into Douglas R. Hofstadter’s self-referential number P :

P is, for each individual, the number of minutes per month that that person spends thinking about the number P. For me, the value of P seems to average out at about 2. I certainly wouldn’t want it to go much above that! I find that it crosses my mind most often when I’m shaving.

After years of experimentation, my own routine has settled, rather surprisingly, on an old-fashioned shaving brush and cake of shaving soap. I was partially inspired by Updike’s description of Harry’s shaving regimen in Rabbit is Rich (“He still uses a rusty old two-edge safety razor he bought for $1.99 about seven years ago, and lathers himself with an old imitation badger-bristle on whatever bar of soap is handy”) but mostly from simple frugality: a cake of shaving soap is cheap and lasts close to a year, at least the way I use it. My razor, at the moment, is a Gillette Sensor, the blade’s lifetime extended by occasional stropping on a pair of jeans. (It really seems to work, although reports of blades lasting for half a year or more are probably atypical. Two weeks is a good number for me.)

All in all, it’s a modest routine, but shaving, I’ve increasingly come to understand, is one of life’s joys, even with the simplest of tools. And it’s in those unassuming moments, when one’s mind is free to wander, that the best ideas often arrive. I think I’m going to try it right now.