Alec Nevala-Lee

Thoughts on art, creativity, and the writing life.

Posts Tagged ‘Nolan Bushnell

Quote of the Day

leave a comment »

The fact that twice a year the creative talent of this country is working until midnight to get something ready for a trade show is very good for the economy. Without this kind of pressure, things would turn to mashed potatoes.

Nolan Bushnell, quoted by Roger von Oech in A Whack on the Side of the Head

Written by nevalalee

December 4, 2017 at 7:30 am

Why do they serve pizza at Chuck E. Cheese?

with 2 comments

Nolan Bushnell

[Chuck E. Cheese] was my pet project. I started it inside Atari. My objective was to vertically integrate the market. We were selling coin-operated games at about $1,500 or $2,000 a pop. In their life, they’d make $15 to 20k. It didn’t take rocket science to say I’m on the wrong side of the equation…I didn’t want to compete with the people I was selling to, but the game operating business is all about securing locations. So the way to not compete with them was to secure my own locations. The original genesis was to create a big arcade with food as a support structure, almost as an ancillary service…

I chose pizza because of the wait time and the build schedule: very few components and not too many ways to screw it up. If the dough is good, the cheese is good, and the sauce is good, the pizza is good. I didn’t have any preconceived idea that I knew how to run a restaurant, but I knew simple was better.

Nolan Bushnell, to Alexis Madrigal in The Atlantic

Written by nevalalee

January 18, 2015 at 9:00 am

%d bloggers like this: