The fairy tale theater

It must have all started with The Princess Switch, although that’s so long ago now that I can barely remember. Netflix was pushing me hard to watch an original movie with Vanessa Hudgens in a dual role as a European royal and a baker from Chicago who trade places and end up romantically entangled with each other’s love interests at Christmas, and I finally gave in. In the weeks since, my wife and I have watched Pride, Prejudice, and Mistletoe; The Nine Lives of Christmas; Crown for Christmas; The Holiday Calendar; Christmas at the Palace; and possibly one or two others that I’ve forgotten. A few were on Netflix, but most were on Hallmark, which has staked out this space so aggressively that it can seem frighteningly singleminded in its pursuit of Yuletide cheer. By now, it airs close to forty original holiday romances between Thanksgiving and New Year’s Eve, and like its paperback predecessors, it knows better than to tinker with a proven formula. As two of its writers anonymously reveal in an interview with Entertainment Weekly:

We have an idea and it maybe takes us a week or so just to break it down into a treatment, a synopsis of the story; it’s like a beat sheet where you pretty much write what’s going to happen in every scene you just don’t write the scene. If we have a solid beat sheet done and it’s approved, then it’s only going to take us about a week and a half to finish a draft. Basically, an act or two a day and there’s nine. They’re kind of simple because there are so many rules so you know what you can and can’t do, and if you have everything worked out it comes together.

And the rules are revealing in themselves. As one writer notes: “The first rule is snow. We really wanted to do one where the basic conflict was a fear that there will not be snow on Christmas. We were told you cannot do that, there must be snow. They can’t be waiting for the snow, there has to be snow. You cannot threaten them with no snow.” And the conventions that make these movies so watchable are built directly into the structure:

There cannot be a single scene that does not acknowledge the theme. Well, maybe a scene, but you can’t have a single act that doesn’t acknowledge it and there are nine of them, so there’s lots of opportunities for Christmas. They have a really rigid nine-act structure that makes writing them a lot of fun because it’s almost like an exercise. You know where you have to get to: People have to be kissing for the first time, probably in some sort of a Christmas setting, probably with snow falling from the sky, probably with a small crowd watching. You have to start with two people who, for whatever reason, don’t like each other and you’re just maneuvering through those nine acts to get them to that kiss in the snow.

The result, as I’ve learned firsthand, is a movie that seems familiar before you’ve even seen it. You can watch with one eye as you’re wrapping presents, or tune in halfway through with no fear of becoming confused. It allows its viewers to give it exactly as much attention as they’re willing to spare, and at a time when the mere act of watching prestige television can be physically exhausting, there’s something to be said for an option that asks nothing of us at all.

After you’ve seen two or three of these movies, of course, the details start to blur, particularly when it comes to the male leads. The writers speak hopefully of making the characters “as unique and interesting as they can be within the confines of Hallmark land,” but while the women are allowed an occasional flash of individuality, the men are unfailingly generic. This is particularly true of the subgenre in which the love interest is a king or prince, who doesn’t get any more personality than his counterpart in fairy tales. Yet this may not be a flaw. In On Directing Film, which is the best work on storytelling that I’ve ever read, David Mamet provides a relevant word of advice:

In The Uses of Enchantment, Bruno Bettelheim says of fairy tales the same thing Alfred Hitchcock said about thrillers: that the less the hero of the play is inflected, identified, and characterized, the more we will endow him with our own internal meaning—the more we will identify with him—which is to say the more we will be assured that we are that hero. “The hero rode up on a white horse.” You don’t say “a short hero rode up on a white horse,” because if the listener isn’t short he isn’t going to identify with that hero. You don’t say “a tall hero rode up on a white horse,” because if the listener isn’t tall, he won’t identify with the hero. You say “a hero,” and the audience subconsciously realize they are that hero.

Yet Mamet also overlooks the fact that the women in fairy tales, like Snow White, are often described with great specificity—it’s the prince who is glimpsed only faintly. Hallmark follows much the same rule, which implies that it’s less important for the audience to identify with the protagonist than to fantasize without constraint about the object of desire.

This also leads to some unfortunate decisions about diversity, which is more or less what you might expect. As one writer says candidly to Entertainment Weekly:

On our end, we just write everybody as white, we don’t even bother to fight that war. If they want to put someone of color in there, that would be wonderful, but we don’t have control of that…I found out Meghan Markle had been in some and she’s biracial, but it almost seems like they’ve tightened those restrictions more recently. Everything’s just such a white, white, white, white world. It’s a white Christmas after all—with the snow and the people.

With more than thirty original movies coming out every year, you might think that Hallmark could make a few exceptions, especially since the demand clearly exists, but this isn’t about marketing at all. It’s a reflection of the fact that nonwhiteness is still seen as a token of difference, or a deviation from an assumed norm, and it’s the logical extension of the rules that I’ve listed above. White characters have the privilege—which is invisible but very real—of seeming culturally uninflected, which is the baseline that allows the formula to unfold. This seems very close to John W. Campbell’s implicit notion that all characters in science fiction should be white males by default, and while other genres have gradually moved past this point, it’s still very much the case with Hallmark. (There can be nonwhite characters, but they have to follow the rules: “Normally there’ll be a black character that’s like a friend or a boss, usually someone benevolent because you don’t want your one person of color to not be positive.”) With diversity, as with everything else, Hallmark is very mindful of how much variation its audience will accept. It thinks that it knows the formula. And it might not even be wrong.