Alec Nevala-Lee

Thoughts on art, creativity, and the writing life.

Archive for May 3rd, 2018

The Rotary Club Booster

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L. Ron Hubbard was unquestionably one of the more incredible figures of the twentieth century, but popular culture, which hasn’t been shy about going after Scientology itself, has tended to steer clear of his life and personality as a source for stories. One exception is Paul Thomas Anderson’s The Master, which is less about Hubbard than an electrifying mediation on the nature of dianetic auditing. Another is Neal Stephenson’s novel Snow Crash, which features a villain, whom we glimpse only briefly, with the evocative name of L. Bob Rife. Hubbard isn’t the only inspiration here—there are equally obvious affinities to Ted Turner—but many of the parallels are intriguing. Rife is a seafaring media mogul who starts a religion using a form of mind control based on the phenomenon of glossolalia, or speaking in tongues. It perpetuates itself through a franchise of churches called Reverend Wayne’s Pearly Gates, as the lead character, Hiro, explains:

[Rife] constructed a string of self-supporting religious franchises all over the world, and used his university, and its Metaverse campus, to crank out tens of thousands of missionaries, who fanned out all over the Third World and began converting people by the hundreds of thousands…L. Bob Rife has taken xenoglossia and perfected it, turned it into a science…[His followers] will act out L. Bob Rife’s instructions as though they have been programmed to. And right now, he has about a million of these people poised off the California coast.

And Hiro concludes darkly: “L. Bob Rife’s glossolalia cult is the most successful religion since the creation of Islam.”

A big chunk of Snow Crash is devoted to a reinterpretation of Sumerian religion as a form of neurolinguistic programming, most of which is delivered in the form of long conversations between the characters. (This is actually the least successful part of the novel—it seems to be trying to pull off what Robert Anton Wilson and Robert Shea did in The Illuminatus Trilogy, but it ends up sounding more like an anticipation of Dan Brown, complete with people who say things like “Bear with me.”) The central figure is the mythological hero Enki, who developed a linguistic virus that led to the origin of consciousness in the breakdown of the bicameral mind. After stumbling across this fact, another character in the novel, Lagos, begins to look for additional information in the remains of cuneiform tablets:

The surviving Sumerian myths exist in fragments and have a bizarre quality. Lagos compared them to the imaginings of a febrile two-year-old. Entire sections of them simply cannot be translated—the characters are legible and well-known, but when put together they do not say anything that leaves an imprint on the modern mind…There is a great deal of monotonous repetition. There is also a fair amount of what Lagos described as “Rotary Club Boosterism”—scribes extolling the superior virtue of their city over some other city.

Eventually, Lagos manages to reconstruct the original virus, which Rife then steals for his own benefit. To stretch the analogy a bit, you could say that the Enki myth plays much the same role for Rife that the Xenu material does for Hubbard, except that within the plot of Snow Crash, it happens to be real.

But the part that really catches my eye is the odd reference to religion as a form of “Rotary Club Boosterism.” If you’ve been reading this blog for a while, you might remember that this is remarkably close to what the journalist William Bolitho says of Muhammad in his book Twelve Against the Gods:

The start of Mahomet’s adventure, or in its more usual synonym, the basis of the Mahomedan religion, is this preoccupation of his with the fortunes of his native town. Squeamish pedantry may object to the triviality of the phrase which fits nevertheless with a precision no other can give: Mahomet was a “home-town booster,” and this conception will unlock the many obscurities of his life and his doctrine, with which the most subtle theological speculations and the most careful minutiae of history are incapable of coping with. The door by which he enters is this: “How can we attract the whole world, at least the whole of Arabia, yearly to the Ka’ba?” And the vision of One God, greatest common denominator of religion, is the solution, not the prime inspiration. In fact Mahomedanism is a religion, because Mecca’s problem, as a religious town, was religious. The rhapsodies, the epilepsies of the man while he is still struggling toward his invention, are the symptoms of a process which they sometimes assist and sometimes retard; if they were taken as analogous to the painful mental straining of a Rotarian enthusiast racking his brain for a world-beating slogan for the town of his heart it might be irreverent…but it would not be a joke; nor a mistake.

The italics are mine. And one of Bolitho’s fans was none other than L. Ron Hubbard, who once described Muhammad in a lecture as “a good small-town booster.”

The use of the phrase “Rotary Club Boosterism” in this context is so peculiar that I can hardly help concluding that Stephenson is quoting Bolitho. As far as I can tell, he’s never made this connection in public, although it isn’t hard to believe that he would have read Twelve Against the Gods, since his appetite for this kind of material seems limitless. (The fact that Elon Musk is also a big fan of the book makes me want to trace its subterranean passage from the hand of one futurist to another, which would be an adventure in itself.) I don’t know Stephenson’s work well enough to talk about it further, so I’m just going to throw it out here in case someone else finds it useful—which brings us, in a way, back to Snow Crash. Hiro’s job, as described by Stephenson, is that of a “freelance stringer” who assembles and distributes information like this for its own sake:

The business is a simple one. Hiro gets information. It may be gossip, videotape, audiotape, a fragment of a computer disk, a xerox of a document. It can even be a joke based on the latest highly publicized disaster. He uploads it to the CIC database—the Library, formerly the Library of Congress, but no one calls it that anymore…Millions of other CIC stringers are uploading millions of other fragments at the same time. CIC’s clients, mostly large corporations and Sovereigns, rifle through the Library looking for useful information, and if they find a use for something that Hiro put in it, Hiro gets paid.

Stephenson finishes: “[Hiro] has been learning the hard way that 99 percent of the information in the library never gets used at all.” Which is probably true of this blog, too. But here’s one more piece.

Quote of the Day

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Those who seek an exact scientific transcription of abstracted events rightly choose to use the translucent symbols of mathematics. But those who would use language to deal with cosmic processes, organic functions, and human relations, as operative interacting wholes, must realize that they can only be represented loosely in the language of myth: in their dynamic complexity and wholeness, they evade other modes of abstraction and representation.

Lewis Mumford, Technics and Human Development

Written by nevalalee

May 3, 2018 at 7:30 am

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