The Berenstain Barrier
If you’ve spent any time online in the last few years, there’s a decent chance that you’ve come across some version of what I like to call the Berenstain Bears enigma. It’s based on the fact that a sizable number of readers who recall this book series from childhood remember the name of its titular family as “Berenstein,” when in reality, as a glance at any of the covers will reveal, it’s “Berenstain.” As far as mass instances of misremembering are concerned, this isn’t particularly surprising, and certainly less bewildering than the Mandela effect, or the similar confusion surrounding a nonexistent movie named Shazam. But enough people have been perplexed by it to inspire speculation that these false memories may be the result of an errant time traveler, à la Asimov’s The End of Eternity, or an event in which some of us crossed over from an alternate universe in which the “Berenstein” spelling was correct. (If the theory had emerged a few decades earlier, Robert Anton Wilson might have devoted a page or two to it in Cosmic Trigger.) Even if we explain it as an understandable, if widespread, mistake, it stands as a reminder of how an assumption absorbed in childhood remains far more powerful than a falsehood learned later on. If we discover that we’ve been mispronouncing, say, “Steve Buscemi” for all this time, we aren’t likely to take it as evidence that we’ve ended up in another dimension, but the further back you go, the more ingrained such impressions become. It’s hard to unlearn something that we’ve believed since we were children—which indicates how difficult it can be to discard the more insidious beliefs that some of us are taught from the cradle.
But if the Berenstain Bears enigma has proven to be unusually persistent, I suspect that it’s because many of us really are remembering different versions of this franchise, even if we believe that we aren’t. (You could almost take it as a version of Hilary Putnam’s Twin Earth thought experiment, which asks if the word “water” means the same thing to us and to the inhabitants of an otherwise identical planet covered with a similar but different liquid.) As I’ve recently discovered while reading the books aloud to my daughter, the characters originally created by Stan and Jan Berenstain have gone through at least six distinct incarnations, and your understanding of what this series “is” largely depends on when you initially encountered it. The earliest books, like The Bike Lesson or The Bears’ Vacation, were funny rhymed stories in the Beginner Book style in which Papa Bear injures himself in various ways while trying to teach Small Bear a lesson. They were followed by moody, impressionistic works like Bears in the Night and The Spooky Old Tree, in which the younger bears venture out alone into the dark and return safely home after a succession of evocative set pieces. Then came big educational books like The Bears’ Almanac and The Bears’ Nature Guide, my own favorites growing up, which dispensed scientific facts in an inviting, oversized format. There was a brief detour through stories like The Berenstain Bears and the Missing Dinosaur Bone, which returned to the Beginner Book format but lacked the casually violent gags of the earlier installments. Next came perhaps the most famous period, with dozens of books like Trouble With Money and Too Much TV, all written, for the first time, in prose, and ending with a tidy, if secular, moral. Finally, and jarringly, there was an abrupt swerve into Christianity, with titles like God Loves You and The Berenstain Bears Go to Sunday School.
To some extent, you can chalk this up to the noise—and sometimes the degeneration—that afflicts any series that lasts for half a century. Incremental changes can lead to radical shifts in style and tone, and they only become obvious over time. (Peanuts is the classic example, but you can even see it in the likes of Dennis the Menace and The Family Circus, both of which were startlingly funny and beautifully drawn in their early years.) Fashions in publishing can drive an author’s choices, which accounts for the ups and downs of many a long career. And the bears only found Jesus after Mike Berenstain took over the franchise after the deaths of his parents. Yet many critics don’t bother making these distinctions, and the ones who hate the Berenstain Bears books seem to associate them entirely with the Trouble With Money period. In 2005, for instance, Paul Farhi of the Washington Post wrote:
The larger questions about the popularity of the Berenstain Bears are more troubling: Is this what we really want from children’s books in the first place, a world filled with scares and neuroses and problems to be toughed out and solved? And if it is, aren’t the Berenstain Bears simply teaching to the test, providing a lesson to be spit back, rather than one lived and understood and embraced? Where is the warmth, the spirit of discovery and imagination in Bear Country? Stan Berenstain taught a million lessons to children, but subtlety and plain old joy weren’t among them.
Similarly, after Jan Berenstain died, Hanna Rosin of Slate said: “As any right-thinking mother will agree, good riddance. Among my set of mothers the series is known mostly as the one that makes us dread the bedtime routine the most.”
Which only tells me that neither Farhi or Rosin ever saw The Spooky Old Tree, which is a minor masterpiece—quirky, atmospheric, gorgeously rendered, and utterly without any lesson. It’s a book that I look forward to reading with my daughter. And while it may seem strange to dwell so much on these bears, it gets at a larger point about the pitfalls in judging any body of work by looking at a random sampling. I think that Peanuts is one of the great artistic achievements of the twentieth century, but it would be hard to convince anyone who was only familiar with its last two decades. You can see the same thing happening with The Simpsons, a series with six perfect seasons that threaten to be overwhelmed by the mediocre decades that are crowding the rest out of syndication. And the transformations of the Berenstain Bears are nothing compared to those of Robert A. Heinlein, whose career somehow encompassed Beyond This Horizon, Have Spacesuit—Will Travel, Starship Troopers, Stranger in a Strange Land, and I Will Fear No Evil. Yet there are also risks in drawing conclusions from the entirety of an artist’s output. In his biography of Anthony Burgess, Roger Lewis notes that he has read through all of Burgess’s work, and he asks parenthetically: “And how many have done that—except me?” He’s got a point. Trying to internalize everything, especially over a short period of time, can provide as false a picture as any subset of the whole, and it can result in a pattern that not even the author or the most devoted fan would recognize. Whether or not we’re from different universes, my idea of Bear Country isn’t the same as yours. That’s true of any artist’s work, and it hints at the problem at the root of all criticism: What do we talk about when we talk about the Berenstain Bears?