From Sputnik to WikiLeaks
In Toy Story 2, there’s a moment in which Woody discovers that his old television series, Woody’s Roundup, was abruptly yanked off the air toward the end of the fifties. He asks: “That was a great show. Why cancel it?” The Prospector replies bitterly: “Two words: Sput-nik. Once the astronauts went up, children only wanted to play with space toys.” And while I wouldn’t dream of questioning the credibility of a man known as Stinky Pete, I feel obliged to point out that his version of events isn’t entirely accurate. The space craze among kids really began more than half a decade earlier, with the premiere of Tom Corbett, Space Cadet, and the impact of Sputnik on science fiction was far from a positive one. Here’s what John W. Campbell wrote about it in the first issue of Astounding to be printed after the satellite’s launch:
Well, we lost that race; Russian technology achieved an important milestone in human history—one that the United States tried for, talked about a lot, and didn’t make…One of the things Americans have long been proud of—and with sound reason—is our ability to convert theoretical science into practical, working engineering…This time we’re faced with the uncomfortable realization that the Russians have beaten us in our own special field; they solved a problem of engineering technology faster and better than we did.
And while much of the resulting “Sputnik crisis” was founded on legitimate concerns—Sputnik was as much a triumph of ballistic rocketry as it was of satellite technology—it also arose from the notion that the United States had been beaten at its own game. As Arthur C. Clarke is alleged to have said, America had become “a second-rate power.”
Campbell knew right away that he had reason to worry. Lester del Rey writes in The World of Science Fiction:
Sputnik simply convinced John Campbell that he’d better watch his covers and begin cutting back on space scenes. (He never did, but the art director of the magazine and others were involved in that decision.) We agreed in our first conversation after the satellite went up that people were going to react by deciding science had caught up with science fiction, and with a measure of initial fear. They did. Rather than helping science fiction, Sputnik made it seem outmoded.
And that’s more or less exactly what happened. There was a brief spike in sales, followed by a precipitous fall as mainstream readers abandoned the genre. I haven’t been able to find specific numbers for this period, but one source, the Australian fan Wynne Whitford, states that the circulation of Astounding fell by half after Sputnik—which seems high, but probably reflects a real decline. In a letter written decades later, Campbell said of Sputnik: “Far from encouraging the sales of science fiction magazines—half the magazines being published lost circulation so drastically they went out of business!” An unscientific glance at a list of titles appears to support this. In 1958, the magazines Imagination, Imaginative Tales, Infinity Science Fiction, Phantom, Saturn, Science Fiction Adventures, Science Fiction Quarterly, Star Science Fiction, and Vanguard Science Fiction all ceased publication, followed by three more over the next twelve months. The year before, just four magazines had folded. There was a bubble, and after Sputnik, it burst.
At first, this might seem like a sort of psychological self-care, of the same kind that motivated me to scale back my news consumption after the election. Americans were simply depressed, and they didn’t need any reminders of the situation they were in. But it also seems to have affected the public’s appetite for science fiction in particular, rather than science as a whole. In fact, the demand for nonfiction science writing actually increased. As Isaac Asimov writes in his memoir In Joy Still Felt:
The United States went into a dreadful crisis of confidence over the fact that the Soviet Union had gotten there first and berated itself for not being interested enough in science. And I berated myself for spending too much time on science fiction when I had the talent to be a great science writer…Sputnik also served to increase the importance of any known public speaker who could talk on science and, particularly, on space, and that meant me.
What made science fiction painful to read, I think, was its implicit assumption of American superiority, which had been disproven so spectacularly. Campbell later compared it to the reaction after the bomb fell, claiming that it was the moment when people realized that science fiction wasn’t a form of escapism, but a warning:
The reactions to Sputnik have been more rapid, and, therefore, more readily perceptible and correlatable. There was, again, a sudden rise in interest in science fiction…and there is, now, an even more marked dropping of the science-fiction interest. A number of the magazines have been very heavily hit…I think the people of the United States thought we were kidding.
And while Campbell seemed to believe that readers had simply misinterpreted science fiction’s intentions, the conventions of the genre itself clearly bore part of the blame.
In his first editorials after Sputnik, Campbell drew a contrast between the American approach to engineering, which proceeded logically and with vast technological resources, and the quick and dirty Soviet program, which was based on rules of thumb, trial and error, and the ability to bull its way through on one particular point of attack. It reminds me a little of the election. Like the space race, last year’s presidential campaign could be seen as a kind of proxy war between the American and Russian administrations, and regardless of what you believe about the Trump camp’s involvement, which I suspect was probably a tacit one, there’s no question as to which side Putin favored. On one hand, you had a large, well-funded political machine, and on the other, one that often seemed comically inept. Yet it was the quick and dirty approach that triumphed. “The essence of ingenuity is the ability to get precision results without precision equipment,” Campbell wrote, and that’s pretty much what occurred. A few applications of brute force in the right place made all the difference, and they were aided, to some extent, by a similar complacency. The Americans saw the Soviets as bunglers, and they never seriously considered the possibility that they might be beaten by a bunch of amateurs. As Campbell put it: “We earned what we got—fully, and of our own efforts. The ridicule we’ve collected is our just reward for our consistent efforts.” Sometimes I feel the same way. Right now, we’re entering a period in which the prospect of becoming a second-rate power is far more real than it was when Clarke made his comment. It took a few months for the implications of Sputnik to really sink in. And if history is any indication, we haven’t even gotten to the crisis yet.
‘In 1958, the magazines Imagination, Imaginative Tales, Infinity Science Fiction, Phantom, Saturn, Science Fiction Adventures, Science Fiction Quarterly, Star Science Fiction, and Vanguard Science Fiction all ceased publication, followed by three more over the next twelve months. The year before, just four magazines had folded. There was a bubble, and after Sputnik, it burst.’
Eh. I grasp your need to keep a story simple for a piece of this length, Alec. And what you say re. the implications of Sputnik on mass psychology in 1958 has to be true to some extent — that is, Sputnik might have been a secondary, contributing factor in the mass bust of SF magazines that really hit in 1958-59 (after the boom of the early-middle 1950s when there’d been — what, 38 different SF magazines?).
But in the real world the primary thing that did for most of those magazines was that in 1956 their distribution mechanism disappeared when the American News Company disappeared, after somebody looked at the financials and decided the company made a lot more sense if it was liquidated and its real estate sold off for a killing.
https://en.wikipedia.org/wiki/American_News_Company#Demise
In other words, the story as told in Pohl’s THE WAY THE FUTURE WAS (and it’s been decades since I looked at it but IIRC also Damon Knight’s THE FUTURIANS).
Mark Pontin
March 10, 2017 at 12:17 am
@Mark Pontin: Thanks for the reminder. I didn’t mention the American News Company, which I must have read about in Pohl’s memoirs, for a very simple reason: I forgot. When I discuss this period in the book, as I expect I will, I’ll be sure to make the larger picture clear.
nevalalee
March 10, 2017 at 6:01 am