The front of the roller coaster
The front of the roller coaster is really less stressful than the back part of the roller coaster. The first time you’re worried about a roller coaster, you might be better off riding in the front, because you’re not at the tail end of the whip. The average fellow getting on a roller coaster [thinks], “Oh boy, the most dangerous place must be the front, because you’re right there, nobody in front of you to tell you how to act, and so on; it must be the worst place, so I’m going to get in the ‘safe’ part in the back.” Because that’s what we do: we get in the back of buses, we get in the back of planes, and so on. We figure that’s the safe part.
Well, there’s a certain irony here, because the guy who says, “I’m gonna prove how macho I am, I’m gonna to really conquer my fear, I’m gonna get in the toughest place,” and he gets in front. When he finishes the ride, he must feel like, “Gee, it wasn’t so bad, after all.” Whereas that poor milquetoast fellow who gets in the back, he’s probably never going to ride again. So one of the things you might predict is that people who ride in the front of roller coasters are more likely to ride again. People who ride in the back for the first time are less likely to bother to go on it again.
—Marcello Truzzi, at the first annual National Roller Coaster Conference