Alec Nevala-Lee

Thoughts on art, creativity, and the writing life.

The alphabet method

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Your Key to Creative Thinking

It might seem like quite a leap to get from The Gulag Archipelago to The Complete Scarsdale Medial Diet, but creativity makes for strange bedfellows. I got to thinking yesterday about Aleksander Solzhenitsyn’s rosary, which he used to compose and memorize poetry in prison, after picking up a book by Samm Sinclair Baker, who cowrote the aforementioned diet manual with the unfortunate Dr. Herman Tarnower. Baker, of whom I hadn’t heard until recently, was an intriguing figure in his own right. He was a former gag cartoonist who became an advertising copywriter and executive at two agencies during the Mad Men era, and then quit to write a series of self-help books on subjects ranging from gardening to skin problems to sex. Among them was a slim volume called Your Key to Creative Thinking, which I picked up at a yard sale last weekend for less than a dollar. It’s a breezy read, full of useful advice, much of which I’ve covered on this blog before. Baker advises the reader to seek out as many facts as possible; to adapt ideas from different fields or categories; to use words or pictures as a source of random associations; to invert your criteria or assumptions; to take good notes; and to let the ideas simmer by relaxing or going for a walk. They’re all valuable tips, of the kind that nearly every creative professional figures out eventually, and Baker presents them in a fluffy but engaging way. Used copies of his book currently sell for a penny on Amazon, and it’s worth checking out if, like me, you’re addicted to this sort of thing.

But what really caught my eye—and for reasons that may not have occurred to the author himself—was a section titled “Alphabet Creative-Spur System.” Baker writes:

Here’s a little creative-spur system that I’ve always kept as a helpful, small “secret method” for myself. It’s a quick aid in sparking creative thinking and rapid results.

This system is simply a matter of running down the alphabet with the key word of your problem and developing ideas in rhyming variations of the word…On quick, simple problems run the key word through your mind, varying it letter by letter, from A to Z, in rhyming fashion.

In respect to more complicated, weightier problems, work with pencil and paper, or typewriter, setting down letter by letter and filling out accordingly.

As an example, Baker uses the word “detergent.” He runs through the alphabet, looking for rhymes and near-rhymes like “emergent” (“You can see how greater cleanliness ‘emerges’ from using this detergent”), “he-detergent” (“Consider featuring this one as the ‘he-man’ detergent that has extra muscle”), and “pre-tergent” (“This suggests a preparatory phase built into the product, so that it produces double cleaning action”).


At first glance, the method seems cute but not particularly revelatory. What struck me when I tried it, though, is how conveniently it can be done in your head, and how easy it is to remember the results. That’s a more powerful combination than it sounds. I’ve developed a lot of creative hacks over the years, from mind maps to the use of random quotations to spark a train of thought, but most require a fair amount of preparation, or at least that I sit down for half an hour or so with pen and paper. This isn’t always possible, and one of the key problems in any creative artist’s life is how to fill in those precious scraps of time—on the bus, in line at the grocery store, in the shower—that seem like prime real estate for thinking. The nifty thing about the alphabet method is its simplicity, its instantaneous accessibility, and its ease of retention. It doesn’t require any tools at all. The underlying mechanism is automatic, almost mindless. You can do it for thirty seconds or five minutes while keeping half of your attention somewhere else. And best of all, the ideas that it generates can be called back without any effort, assuming that the connection between the rhyming key word and the associated concept is solid enough. That’s a nice benefit in itself. Writers are advised to keep a notebook on hand at all times, but that isn’t always possible. With the alphabet method, you don’t need to worry about writing down what it generates, because you can always recreate your train of thought with a minimum of trouble.

And I have a hunch that it could provide the basis for other creative strategies. The idea of using the alphabet as a mnemonic device isn’t a new one, and there are even theories that the alphabet itself arose as a way to memorize information encoded in the order and names of the letters. (Robert Graves, in The White Goddess, offers up a particularly ingenious interpretation along these lines.) But it isn’t hard to envision a system in which the beats of a story, say, could be retained in the head by associating each section with an alphabetic keyword. Here, for instance, is how I’d memorize the first few story points of Casablanca:

A) “African music,” followed by the Marseillaise, plays over the opening credits. As Umberto Eco notes: “Two different genres are evoked: adventure movie and patriotic movie.”
B) “But not everyone could get to Lisbon directly.” The narrator describes the refugee trail from Paris.
C) “Casablanca to Lisbon to America.” Refugees wait for visas to make the trip to the promised land.
D) “Deutschland über Alles.” The arrival of Major Strasser. His conversation with Captain Renault.
E) “Everybody comes to Rick’s…”

And so on. The human brain isn’t particularly good at keeping track of more than a few pieces of information at a time, but the great thing about the alphabet method is that you aren’t really memorizing anything: you’re just preserving the initial seed of a process that can be used to generate the same idea when necessary. I may not remember exactly what Baker had in mind with the word “pre-tergent,” but I can reconstruct it easily, and that’s doubly true when it comes to my own ideas. All it requires is that you know the alphabet, that you can run through it letter by letter, and that you’re more or less the same person you were when you came up with the idea in the first place. You don’t need a rosary. All you need is the alphabet, and yourself.

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