The rule of zero
One thing that bothers me is large numbers presented without context. We’re always seeing things like, “This canal project will require 1.15 million tons of concrete.” It’s presented as if it should mean something to us, as if numbers are inherently informative. So we feel like if we don’t understand it, it’s our fault.
But I have only a vague idea of what one ton of concrete looks like. I have no idea what to think of a million tons. Is that a lot? It’s clearly supposed to sound like a lot, because it has the word “million” in it…A good rule of thumb might be, “If I added a zero to this number, would the sentence containing it mean something different to me?” If the answer is “no,” maybe the number has no business being in the sentence in the first place.