The life of a title
So I haven’t heard all of Kanye West’s new album yet—I’m waiting until I can actually download it for real—but I’m excited about what looks to be a major statement from the artist responsible for some of my favorite music of the last decade. Predictably, it was also the target of countless barbs in the weeks leading up to its release, mostly because of what have been portrayed as its constant title changes: it was originally announced as So Help Me God, changed to Swish, made a brief stopover at Waves, and finally settled on The Life of Pablo. And this was all spun as yet another token of West’s flakiness, even from media outlets that have otherwise been staunch advocates of his work. (A typical headline on The A.V. Club was “Today in god, we’re tired: Kanye West announces album title (again).” This was followed a few days later by the site’s rave review of the same album, which traces a familiar pattern of writers snarking at West’s foibles for months, only to fall all over themselves in the rush to declare the result a masterpiece. The only comparable figure who inspires the same disparity in his treatment during the buildup and the reception is Tom Cruise, who, like Kanye, is a born producer who happens to occupy the body of a star.) And there’s a constant temptation for those who cover this kind of thing for a living to draw conclusions from the one scrap of visible information they have, as if the changes in the title were symptoms of some deeper confusion.
Really, though, the shifting title is less a reflection of West’s weirdness, of which we have plenty of evidence elsewhere, than of his stubborn insistence on publicizing even those aspects of the creative process that most others would prefer to keep private. Title changes are a part of any artist’s life, and it’s rare for any work of art to go from conception to completion without a few such transformations along the way: Hemingway famously wrote up fifty potential titles for his Spanish Civil War novel, notably The Undiscovered Country, before finally deciding on For Whom the Bell Tolls. As long as we’re committed to the idea that everything needs a title, we’ll always struggle to find one that adequately represents the work—or at least catalyzes our thoughts about it—while keeping one eye on the market. Each of my novels was originally written and sold with a different title than the one that ended up on its cover, and I’m mostly happy with how it all turned out. (Although I’ll admit that I still think that The Scythian was a better title for the book that wound up being released as Eternal Empire.) And I’m currently going through the same thing again, in full knowledge that whatever title I choose for my next project will probably change before I’m done. I don’t take the task any less seriously, and if anything, I draw comfort from the knowledge that the result will reflect a lot of thought and consideration, and that a title change isn’t necessarily a sign that the process is going wrong. Usually, in fact, it’s the opposite.
The difference between a novel and an album by a massive pop star, of course, is that the latter is essentially being developed in plain sight, and any title change is bound to be reported as news. There’s also a tendency, inherited from movie coverage, to see it as evidence of a troubled production. When The Hobbit: There and Back Again was retitled The Battle of the Five Armies, it was framed, credibly enough, as a more accurate reflection of the movie itself, which spins about ten pages of Tolkien into an hour of battle, but it was also perceived as a defensive move in response to the relatively disappointing reception of The Desolation of Smaug. In many cases, nobody wins: All You Need Is Kill was retitled Edge of Tomorrow for its theatrical release and Live Die Repeat on video, a series of equivocations that only detracted from what tuned out to be a superbly confident and focused movie—which is all the evidence we need that title trouble doesn’t have much correlation, if any, with the quality of the finished product. And occasionally, a studio will force a title change that the artist refuses to acknowledge: Paul Thomas Anderson consistently refers to his first movie as Sydney, rather than Hard Eight, and you can hear a touch of resignation in director Nicholas Meyer’s voice whenever he talks about Star Trek II: The Wrath of Khan. (In fact, Meyer’s initial pitch for the title was The Undiscovered Country, which, unlike Hemingway, he eventually got to use.)
But if the finished product is worthwhile, all is forgiven, or forgotten. If I can return for the second time in two days to editor Ralph Rosenblum’s memoir When the Shooting Stops, even as obvious a title as Annie Hall went through its share of incarnations:
[Co-writer Marshall] Brickman came up to the cutting room, and he and Woody [Allen] engaged in one of their title sessions, Marshall spewing forth proposals—Rollercoaster Named Desire, Me and My Goy, It Had to be Jew—with manic glee. This seemed to have little impact on Woody, though, for he remained committed to Anhedonia until the very end. “He first sprung it on me at an early title session,” remembers Brickman. “Arthur Krim, who was the head of United Artists then, walked over to the window and threatened to jump…”
Woody, meanwhile, was adjusting his own thinking, and during the last five screenings, he had me try out a different title each night in my rough-cut speech. The first night it was Anhedonia, and a hundred faces looked at me blankly. The second night it was Anxiety, which roused a few chuckles from devoted Allen fans. Then Anhedonia again. Then Annie and Alvy. And finally Annie Hall, which, thanks to a final burst of good sense, held. It’s hard now to suppose it could ever have been called anything else.
He’s right. And I suspect that we’ll feel the same way about The Life of Pablo before we know it—which won’t stop it from happening again.