Googling the rise and fall of literary reputations

Note: To celebrate the third anniversary of this blog, I’ll be spending the week reposting some of my favorite pieces from early in its run. This post originally appeared, in a somewhat different form, on December 17, 2010.

As the New York Times recently pointed out, Google’s new online book database, which allows users to chart the evolving frequency of words and short phrases over 5.2 million digitized volumes, is a wonderful toy. You can look at the increasing frequency of George Carlin’s seven dirty words, for example—not surprisingly, they’ve all become a lot more common over the past few decades—or chart the depressing ascent of the word “alright.” Most seductively of all, perhaps, you can see at a glance how literary reputations have risen or fallen over time.

Take the five in the graph above, for instance. It’s hard not to see that, for all the talk of the death of Freud, he’s doing surprisingly well, and even passed Shakespeare in the mid-’70s (around the same time, perhaps not coincidentally, as Woody Allen’s creative peak). Goethe experienced a rapid fall in popularity in the mid-’30s, though he had recovered nicely by the end of World War II. Tolstoy, by contrast, saw a modest spike sometime around the Big Three conference in Tehran, and a drop as soon as the Soviet Union detonated its first atomic bomb. And Kafka, while less popular during the satisfied ’50s, saw a sudden surge in the paranoid decades thereafter:

Obviously, it’s possible to see patterns anywhere, and I’m not claiming that these graphs reflect real historical cause and effect. But it’s fun to think about. Even more fun is to look at the relative popularity of five leading American novelists of the last half of the twentieth century:

The most interesting graph is that for Norman Mailer, who experiences a huge ascent up to 1970, when his stature as a cultural icon was at his peak (just after his run for mayor of New York). Eventually, though, his graph—like those of Gore Vidal, John Updike, Philip Roth, and Saul Bellow—follows the trajectory that we’d suspect for that of an established, serious author: a long, gradual rise followed by a period of stability, as the author enters the official canon. Compare this to a graph of four best-selling novelists of the 1970s:

For Harold Robbins, Jacqueline Susann, Irving Wallace, and Arthur Hailey—and if you don’t recognize their names, ask your parents—we see a rapid rise in popularity followed by an equally rapid decline, which is what we might expect for authors who were once hugely popular but had no lasting value. And it’ll be interesting to see what this graph will look like in fifty years for, say, Stephenie Meyer or Dan Brown, and in which category someone like Jonathan Franzen or J.K. Rowling will appear. Only time, and Google, will tell.