The Disney way of storytelling

Our best advice, at this point, is to develop and strengthen what is good; edit out and shift emphasis on what is not coming off; stay away from the commonplace and the hackneyed; constantly search for new things the audience has never seen before—but tell it all with the same old values and fundamentals of communication…

Every picture will have scenes that are difficult to draw and scenes that call for experience and talent, but the bulk of the film should be made up of scenes that are easy to do, should be effective and good-looking on the screen, and should make the best possible use of the animation potential.

—Ollie Johnston and Frank Thomas, The Illusion of Life