Alec Nevala-Lee

Thoughts on art, creativity, and the writing life.

Archive for November 19th, 2011

“To be truly simple, you have to go really deep”

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Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and complex. The better way is to go deeper with simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

—Apple designer Jonathan Ive, quoted by Walter Isaacson in Steve Jobs

Written by nevalalee

November 19, 2011 at 9:54 am

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