When bad titles happen to good books

For any writer who has ever despaired over finding just the right title for a novel or story, take heart: even the very best authors can’t figure it out. Borges, for one, likes to point out that the titles of nearly all the world’s great books are pretty bad:

Except for the always astonishing Book of the Thousand Nights and One Night (which the English, equally beautifully, called The Arabian Nights) I believe that it is safe to say that the most celebrated works of world literature have the worst titles. For example, it is difficult to conceive of a more opaque and visionless title than The Ingenious Knight Don Quixote of La Mancha, although one must grant that The Sorrows of Young Werther and Crime and Punishment are almost as dreadful.

From among my own favorites, I need only mention In Search of Lost Time—the greatest novel ever written, as well as perhaps the most embarrassing title—and any of Updike’s Rabbit or Bech books. (Rabbit Redux may be the ugliest title I’ve ever seen, although there are plenty of competitors, including Bech: A Book.) There are, of course, exceptions: Gravity’s Rainbow is hard to beat for a title that is beautiful, relevant, and evocative. Other good ones: Pale Fire, House of Leaves, The Name of the Rose (which the author cheerfully admits was meant to be meaningless). But in general, it’s safe to say that most great books have terrible titles.

I’m not even that fond of my own titles, possibly because I’ve spent way too much time staring at them on the first pages of recalcitrant Word documents. Kamera was never called anything else, even before I had a plot, although it was initially spelled Camera, inspired in part by an R.E.M. song. (The alternative spelling is the result of a complicated triple pun that I can’t explain without spoiling a plot point.) By contrast, Midrash, the tentative title of my second novel, took me forever to come up with, and may still end up being changed. (If the title seems cryptic now, consider yourself lucky: I originally wanted to call the novel Merkabah, which almost gave my agent a heart attack.)

As you can see, I’m fond of cryptic one-word titles, although I’m aware that they don’t necessarily sell the novel. (In any case, I’m not sure if any title can really “sell” a novel at all—unless we’re talking about something like The Nanny Diaries.) The best titles, as far as I’m concerned, aren’t advertisements for the book so much as cryptograms, coded messages on which the reader is invited to project his or her own interpretations. The more opaque, or even meaningless, the better. Which may be why my own favorite title for any novel is The Information, by Martin Amis, which is about as cryptic as it gets. (Too bad the novel itself isn’t very good. But perhaps that was inevitable.)