“Buckets of peanut butter with a layer of whipped cream on top”
To say that the publishing world is not interested in literature is to overstate it. They are extremely interested in it, they just don’t want to publish it, you see. Publishers are brave, as brave as the famous diving horses of Atlantic City, but they’re increasingly owned by conglomerates, businesses which have nothing to do with publishing, and these companies demand a certain profit out of their publishing divisions. They take very few risks and they publish an enormous number of things which look like books, sort of feel like books, but in reality are buckets of peanut butter with a layer of whipped cream on top.
—Donald Barthelme, “A Symposium on Fiction”