Archive for July 10th, 2011
A.G. Fronzoni on design as a way of life
Design must not be understood as a simple professional activity, but it is primarily a way of life, a way of relating oneself to life, and a choice of behavior. A design’s most profound meaning is not so much that of building a house, but primarily building ourselves. And I also tell these young people that the design of their existence is the commitment which must be their main preoccupation; this commitment has to be continuous and total, not transitory and relative.
